sports betting

The Advertising and Marketing of Online Sports Betting

Marketing strategies are essential in a market environment such as online sports betting wherein product differentiation is minimal and price inelasticity robust. Business insiders widely accept that product innovation is instantly replicated across competitors, which are permanently seeking to generate, so far unfruitfully, a disruptive competitive edge. In a context where the number of licensed bookmakers is constantly growing, advertising plays a big part […]

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sports betting

gambling addiction

For many people, gambling is harmless fun, but it can become a problem. This type of compulsive behavior is often called “problem gambling.” A gambling addiction is a progressive addiction that can have many negative psychological, physical, and social repercussions. It is classed as an impulse-control disorder. It is included in the American Psychiatric Association (APA’s) Diagnostic and Statistical […]

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